Creative concept · Format development · Performance
The challenge
Communitreat’s idea involves a humane approach to reducing the reproduction of street cats. The communication needed to make an unfamiliar subject approachable within a modest production budget.
The creative direction
A humorous, podcast-style conversation. Instead of building a large production around the explanation, we built the explanation into an accessible exchange.
The format is part of the idea
Creative thinking includes knowing what can be made. Here, tone, dialogue and a simple setup became the way into the subject.
GOT A CHALLENGE OF YOUR OWN?
Let’s find a different way in.
A focused 90-minute creative session, with a brief beforehand and a written recap afterward.
Think with me